Indian cricket enthusiasts were left stunned as the official ‘X’ account of the BCCI had its golden tick removed. This surprising development raises questions about the status of the cricket governing body on the platform. Let’s delve into the details and uncover the reasons behind this intriguing controversy.
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The Unexpected Removal of the Golden Tick
The removal of the golden tick from the BCCI’s official ‘X’ account caught the attention of Indian cricket followers. This coveted symbol signifies the verification and authenticity of an account, lending it a sense of credibility and legitimacy. This sudden change left fans and followers puzzled, prompting speculation about the underlying cause.
Participation in the ‘Har Ghar Tiranga Campaign’
The BCCI’s involvement in the Indian government’s ‘Har Ghar Tiranga campaign’ played a pivotal role in triggering this controversy. In an effort to celebrate the 77th Independence Day, Prime Minister Narendra Modi encouraged citizens to show their patriotism by changing their profile pictures to the tricolor on social media. The BCCI, in line with this initiative, altered its official ‘X’ display picture to the Indian flag.
The Unforeseen Consequences
Soon after adopting the tricolor display picture, the BCCI experienced an unexpected consequence – the removal of its golden tick. This raises important questions about the nature of the verification process on the platform and how such changes affect an account’s status. The golden tick, often synonymous with trustworthiness, was seemingly compromised due to this change.
Guidelines and Verification Process on X Twitter
The removal of the golden tick is linked to the guidelines established by X Twitter, especially those pertaining to verified accounts. These guidelines dictate that verified accounts should use their genuine display pictures and names. In the case of the BCCI, the change from the Indian cricket team logo to the Indian flag might have violated these guidelines, leading to the temporary loss of the golden tick.
Future Prospects for BCCI’s Verified Status
It’s important to note that the BCCI’s verified status on X Twitter is not permanently lost. The golden tick is expected to be reinstated once the official ‘X’ verifies the changes made to the BCCI’s profile. However, a word of caution – should the BCCI opt for further changes to its display picture, the golden tick might be at risk once again.
BCCI’s Social Media Journey
Interestingly, the BCCI had previously possessed a blue tick on Twitter before the platform underwent transformative changes under Elon Musk’s leadership. With the evolution of guidelines, the criteria for obtaining the prestigious golden tick have shifted towards official and certified organizations. The BCCI’s autonomy played a role in securing this status initially. The BCCI’s loss of the golden tick on its official ‘X’ account underscores the intricacies of social media verification, guidelines, and the influence of digital campaigns. As the BCCI navigates this controversy, it serves as a reminder that even major entities can be impacted by platform-specific rules. The restoration of the golden tick will undoubtedly be a keenly watched development in the coming days.
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