Apple Partners with Tata to Overhaul iPhone and MacBook Repairs Across India

Apple ends ties with Wistron, hands over nationwide device servicing to Tata Group, marking a deeper manufacturing-service alliance rooted in India.

Saurabh Chauhan 2 weeks agoLast Updated: June 9, 2025

41,097 3 minutes read

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Reviewed & Published by HH News Desk

Bengaluru, June 7: In a development that has quietly reshaped Apple’s operations in India, the Tata Group has taken over the company’s iPhone and MacBook repair services across the country. The transition hasn’t made big headlines, but within the industry, it’s being viewed as a turning point—not just in how Apple handles its customer service in India, but in how it’s choosing to deepen its local partnerships.

Tata Replaces Wistron as Apple’s Service Partner

Up until recently, repairs for Apple devices were handled by a local arm of Taiwan-based Wistron—ICT Service Management Solutions. That contract has now ended. Tata has stepped in and will manage the work from its own facility in Karnataka, where it already assembles iPhones. The location, which has been operational for some time, is being gradually expanded to take on additional roles, and this repair responsibility is the latest piece to be added.

Apple hasn’t disclosed the deal’s financial details, but sources familiar with the matter suggest the company sees it as more than just a service handover. It’s a consolidation of its India operations under a single, more reliable partner.

Manufacturing, Repairs, and Now Much More

This move follows Tata Electronics’ acquisition of a 60 percent stake in Pegatron’s iPhone plant in Tamil Nadu, a deal that caught the attention of global analysts earlier this year. That acquisition has positioned Tata as the second-largest iPhone manufacturer in India, just behind Foxconn. Some estimates now suggest Tata’s share of iPhone production value in India is nearing 44 percent—a staggering leap for a company that was not even in the game five years ago.

What’s notable here is the speed of Tata’s ascent within Apple’s supply chain. Apple, famously selective and rigorous with its partners, appears to have placed significant trust in the Indian conglomerate.

Apple’s Footprint in India Keeps Growing

There’s a reason for all of this. India is no longer just a promising market—it’s a core focus area for Apple. As per data from market trackers, Apple sold close to 11 million iPhones in India over the last year, a number that would have been unthinkable just a few years ago. The brand’s market share in the country has jumped from 1 percent in 2020 to 7 percent today.

A big part of that success story is Apple’s local manufacturing push. Devices sold in India are now being made here, and in some cases, even shipped abroad. In fact, Apple CEO Tim Cook recently said that a “notable percentage” of iPhones sold in the US this year would be manufactured in India—a major shift in the global supply landscape.

Indian Consumers May Finally See Better Service

Anyone who has owned an iPhone in India knows that Apple’s after-sales support here hasn’t always lived up to expectations. Repairs have been slow, expensive, and often lacked consistency across locations. This new arrangement with Tata might begin to change that.

Tata’s wider presence across cities, along with its experience managing large consumer operations, could translate to better service quality, faster turnarounds, and less frustration for Apple users. Repairs will still follow Apple’s strict protocols, but the handling—logistics, communication, coordination—will now be localised in a way that simply wasn’t possible earlier.

A Step Away from China

Zooming out, this is also part of Apple’s ongoing effort to reduce its dependence on China. Years of trade tensions, supply disruptions, and political uncertainty have forced the company to diversify. India, with its skilled workforce, strong domestic market, and government incentives, has emerged as a logical alternative.

For Apple, betting on India isn’t just about lowering risk—it’s about building a new operational base. And with Tata handling everything from assembly to repairs, Apple is clearly treating India as a long-term play, not a short-term hedge.

More Than Just Stores and iPhones

Earlier this year, Apple opened flagship retail stores in Mumbai and Delhi. These aren’t the typical third-party resellers. They’re directly run by Apple and designed to offer the same experience you’d get in London or New York. That alone was a signal of how serious Apple has become about India.

Now, with servicing added to Tata’s responsibilities, the entire Apple cycle—from manufacturing to retail to repair—can happen within Indian borders. That’s a powerful shift, and one that puts India in an entirely new league when it comes to global tech manufacturing and consumer electronics.

A Local Giant, A Global Brand

This partnership isn’t a one-off. It’s part of a broader, calculated effort. Tata, one of India’s most trusted business names, is fast becoming a core part of Apple’s Asia strategy. For a brand as global as Apple to lean this heavily on a single local partner says a lot about where things are headed.

And while consumers may not notice the boardroom changes, they’ll feel the difference when their iPhone is repaired faster, or their new device carries a label that says “assembled in India.” In a way, it’s a quiet revolution—unfolding not on stage, but behind the scenes.

Source: Bloomberg

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Author Profile

Saurabh Chauhan

Editor - Tech & Ai at Hindustan Herald

Saurabh Chauhan is a tech-savvy eLearning specialist with a keen focus on xAPI, SCORM, LMS, and LRS. As co-founder of SV Tech World on YouTube, he explored gadgets and digital tools. At Hindustan Herald, he now breaks down complex tech topics, making innovation accessible and relevant for curious minds.