Apple’s highly anticipated mixed-reality headset, Vision Pro, is facing further delays in its launch. The latest information from Bloomberg’s Power On Newsletter, authored by Mark Gurman, suggests that the launch date has been shifted from January to March 2024.
Background
Cupertino initially introduced the Vision Pro at its annual developer’s conference (WWDC) in June, confirming the release of a $3,499 mixed-reality headset in select markets early next year. The headset is powered by the M2 processor.
Initial Plans and Adjustments
The original plan was for Vision Pro to be available in select markets, including the US, starting January 2024. However, the recent report indicates a setback in the schedule.
Market Impact and Price Point
Vision Pro, with its $3,499 price tag, is now expected to hit the market in March 2024. This delay raises questions about the impact on Apple’s market strategy and how consumers will respond to the adjusted timeline.
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