Daakroom: Inspiring Handwritten Connections In A Digital World

In 2013, the journey of Daakroom began at the National Institute of Design, Ahmedabad, fueled by a shared love for handwritten letters by founders Harnehmat and team. Originating from the simplicity of setting up a postcard-writing stall on World Post Day, the intent was clear – to inspire people to write and cherish the impact of tangible communication over digital messages.

Daakroom’s Unique Products for the Digital Age

Daakroom’s product range is a testament to their dedication to making handwriting a pleasurable experience. From the comprehensive letter writing kit with a guidebook to ‘Blot,’ a postcard sketchbook for art enthusiasts, and the thematic ‘My Postcard Box’ with travel-friendly essentials, they cater to all age groups. Special Origami Letter Paper kits for kids add a creative touch. The Letter Writing Carnival and pop-up post office provide firsthand experiences of the joy of writing.

Successful Events and Collaborations

The success of Daakroom’s events, especially the 5th edition of the Letter Writing Carnival in 2023, lies not just in footfall but in promoting the joy of writing. Unique additions like the live Wax Seal Counter and Pen Pal Counter added novelty, bringing back the concept of pen pals for Gen Z. Collaborations with the Delhi Education Department saw thousands of students and teachers participating, spreading the love for writing.

Leveraging Instagram for Outreach

While initially hesitant about combining handwritten letters with social media, Daakroom now effectively uses platforms like Instagram. Their presence not only enhances reach but also emphasizes the balance between tangible and digital communication. Appreciation from prominent figures, including the Prime Minister and celebrities like Gulzar, Amitabh Bachchan, and Sonu Sood, further validates their unique approach.

Educational Programs: Nurturing Writing as a Life-Skill

Daakroom’s educational programs aim to instill in children the importance of writing as a life-skill, fostering analytical and self-reflective abilities. The Inkmates Programme introduces children to various forms of handwritten communication, incorporating exciting elements like stationery, philately, pen pals, encrypted letters, origami, and the choice between hand delivery and posting letters.

Fostering Creativity Within the Team

Creativity is integral to Daakroom’s DNA. From letter writing days in the office to involving non-designer team members in product development and brainstorming sessions, they strive to build a collaborative and creative work environment. Design elements consciously incorporated into their offerings aim to give the audience new reasons to fall in love with writing.

Utilizing Feedback for Continuous Improvement

As a young startup, Daakroom values feedback, utilizing it for constant improvement. Their offerings can be personalized to meet customer needs, allowing for seamless integration of feedback at every stage, from design to operations and execution.

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