Lululemon Athletica, once rooted in yoga wear, is now harnessing generative artificial intelligence (Gen AI) to enhance the online shopping experience.
Evolution from Yoga Wear to Activewear Giant
From its origins as a yoga wear company, Lululemon has transformed into a major activewear brand.
Gen AI: Revolutionizing Online Shopping
Lululemon employs Gen AI to refine the search functionality on its online store, providing a more natural and personalized experience for customers.
Tailored Recommendations for Seamless Shopping
An example of the application of Gen AI: When searching for black tights on the website, the system suggests options such as those with pockets or varying lengths.
Strategic Use of AI Across Platforms
Lululemon’s Chief Information Officer, Julie Averill, expresses excitement about the potential of Gen AI and the brand’s intention to leverage it across different platforms.
The Hindustan Herald Is Your Source For The Latest In Business, Entertainment, Lifestyle, Breaking News, And Other News. Please Follow Us On Facebook, Instagram, Twitter, And LinkedIn To Receive Instantaneous Updates. Also Don’t Forget To Subscribe Our Telegram Channel @hindustanherald
