The TATA IPL 2025 has kicked off with remarkable success, as JioHotstar unveiled astounding viewership numbers for the opening week of the tournament. From March 22, IPL 2025 has amassed a cumulative watch time of 49.56 billion minutes, showcasing a new high for both digital and TV platforms.
Key Highlights:
Digital Surge: 40% Increase in JioHotstar’s Viewership
On the JioHotstar platform, the first three matches of IPL 2025 saw 40% higher viewership than last season, primarily driven by a 54% surge in connected TV consumption. The opening games recorded 1.37 billion views and an impressive 21.86 billion minutes of watch time, marking an extraordinary start to the season.
Television Viewership: 253 Million Viewers on Star Sports Network
On Star Sports, IPL 2025’s opening weekend set new records with 253 million viewers tuning in and 27.7 billion minutes of watch time. This reflected a 22% surge in TV viewership compared to last year, with a 39% increase in average viewership ratings for the first three matches.
Record-Breaking IPL 2025: A New Era for Sports Viewing in India
Sanjog Gupta, CEO of sports at JioStar, expressed his enthusiasm for the IPL 2025’s success: “The record-breaking viewership across digital and TV platforms reaffirms IPL’s unmatched popularity. Our platforms’ reach and commitment to enhancing fan experiences have redefined how India consumes sports.”
The Power of Innovation: IPL 2025 and Interactive Experiences
Kiran Mani, CEO of digital at JioStar, emphasized the power of innovation in driving deeper connections with fans: “IPL 2025 is setting a new benchmark for how India engages with live sports and entertainment. Our interactive experiences, live chats, polls, and virtual watch parties are revolutionizing fan engagement on an unmatched scale.”
Expanding IPL’s Reach: More Feeds, More Languages, and More Experts
JioStar offers over 25 feeds in 12 languages for IPL 2025, featuring 170+ cricket experts across both Star Sports Network and JioHotstar. The platform also continues to bring new interactive elements to enhance the viewer experience, making this IPL season unforgettable.
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