Key Highlights:
Los Angeles, April 3, 2025 – WWE icon and Hollywood actor John Cena is stepping outside the wrestling ring and into a new role—as the unlikely face of Neutrogena’s ‘Sunscreen You Can’t See’ campaign. But this is more than just a clever play on his famous catchphrase “You Can’t See Me.” It’s personal.
In a campaign centered around Neutrogena’s Ultra Sheer Mineral Face Liquid Sunscreen SPF 70, Cena brings humor, honesty, and his own skin cancer survival story to the forefront—delivering a message that’s as important as it is impactful.
“You Can’t See Me” Meets “You Can’t See It” Sunscreen
The campaign cleverly ties Cena’s famed invisibility gimmick to the invisible finish of Neutrogena’s new sunscreen, creating a marketing match made in heaven. But behind the laughs lies a deeply personal connection to the message.
“They developed this Ultra Sheer sunscreen that goes on easily and is invisible, and they wanted somebody who the world knows as invisible,” Cena quipped. “Would I lean into the joke? Absolutely!”
A Painful Wake-Up Call: Cena Reveals Cancer Scare
Though the campaign started with laughs, Cena revealed mid-shoot that he had twice been diagnosed with skin cancer and had spots removed from his chest and shoulder after years of neglecting sunscreen.
“It wasn’t until I went to a dermatologist and got a skin checkup and had a cancerous spot removed from my right pec,” Cena shared. “A year later, I had another removed near my shoulder.”
The revelation turned the light-hearted campaign into something far more powerful—a personal mission to raise awareness.
From “Neglect” to “Mass Protect”
Cena, who grew up in Massachusetts and later moved to sun-drenched Florida, said sun care was never a part of his routine—until it had to be.
“I was stubborn. I didn’t want a routine. I thought it wouldn’t happen to me,” he admitted. “But I had a ton of exposure with minimal protection—and it caught up with me.”
Now, he wears those experiences as a visible reminder—literally.
“If you watch WWE, you’ll see the white polka dots on my chest and shoulder,” he revealed.
Turning Vulnerability into Advocacy
The 16-time World Champion praised the dermatologist who helped him through his health scare, saying that human connection—more than statistics—makes the message resonate.
“That phone call telling you to come back in—that’s the one you don’t want to get,” Cena said. “And that’s why I’m grateful to be an advocate now.”
By the time he shared his story with the Neutrogena team, the partnership had taken on a deeper meaning, evolving from a quirky brand match to a mission-driven collaboration.
Skin Care, Cena Style
Today, sun care is non-negotiable in Cena’s daily life. He’s a fan of Neutrogena’s Ultra Sheer lotion in the morning and keeps their spray variant close by for quick reapplications in the Florida heat.
“I used to look for the highest SPF but hated the white cast,” Cena said. “This formula changed that—it feels invisible, like I’m not even wearing it.”
He adds, “And other people don’t know I’m wearing sunscreen, which is a bonus.”
A Message to Fans: “Just Get Out of Your Own Way”
Cena draws a simple comparison between brushing teeth and wearing sunscreen—both easy, daily routines that can prevent long-term damage.
“You brush your teeth so they don’t rot. Wear sunscreen so your skin doesn’t suffer. It’s even easier than brushing.”
His closing advice? “Take that one extra step. Brush your teeth and put on some Neutrogena Ultra Sheer, and you’ll get a lot more days in the sun.”
A New Kind of Spotlight
Though best known for dominating the ring and entertaining crowds with his signature taunts and charisma, Cena says he never imagined being a skincare spokesperson.
“I never once thought I’d be the go-to person for a sun protection campaign. But because of passion and authenticity—and a community that’s backed me—I now get to be that voice.”
Whether it’s granting more Make-a-Wish dreams than anyone in history, or now helping fans protect themselves against skin cancer, Cena proves that real champions don’t just wear belts—they wear sunscreen.
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