Jashid and Prithvi, the co-founders of Nuvedo, bring together diverse backgrounds in science/engineering and arts. Despite their varied paths, both identify as artists, sharing a belief in their ability to creatively transform nature. Nuvedo’s ethos revolves around daily collaboration with organisms, aiming to harness unique ways to create and innovate.
Inspiration behind Nuvedo and Focus on DIY Kits
Nuvedo emerged from the co-founders’ fascination with the nutritional and medicinal benefits of mushrooms. Personal experiences with mushroom supplements from the US prompted them to introduce these benefits to the Indian audience. Faced with supply challenges during the pandemic, they recognized the untapped potential in the Indian functional mushroom market. Nuvedo focuses on mushroom wellness through extracts, DIY kits, and unique exotic varieties, aiming to raise awareness and make mushrooms more accessible to Indian households.
Role of Backgrounds in Philosophy and Business Management
Prithvi’s background in philosophy facilitates open-mindedness, concept comprehension, and problem-solving. Having transitioned from quantum cybersecurity to mycology and agriculture, her philosophy background enables fearless exploration and innovation. Jashid’s business management, permaculture, and manufacturing engineering expertise, combined with corporate experience, provided analytical skills crucial for identifying gaps in the mushroom industry. His manufacturing engineering background played a key role in establishing Nuvedo’s cultivation and extraction units systematically.
Challenges in Starting Nuvedo in an Unfamiliar Market
Nuvedo faced challenges such as mycophobia, lack of awareness about mushroom varieties, and the absence of a developed ecosystem for mushroom growers in India. Overcoming these hurdles involved extensive community building, educational events, and the sourcing of local mushroom genetics. The lack of familiarity with mushroom cultivation in India also led to the establishment of their own culture library after sourcing wild genetics.
Creating Mushroom Liquid Extracts and R&D
The process involves strain selection, controlled cultivation, drying and grinding, quality assurance, UAE extraction using ultrasound-assisted technology, concentration and evaporation, and 3rd party analysis for bioactive compounds. Nuvedo’s patented UAE technology ensures a potent final product, distinguishing it from conventional methods.
Impact of Shark Tank India Appearance
Despite not securing a deal, Nuvedo experienced a significant impact on its business. The appearance helped dispel misconceptions about mushrooms, leading to a surge in website traffic and product sales. The exposure on national television increased awareness and interest in mushrooms, opening doors to export opportunities and collaboration inquiries.
Distinguishing Features of Nuvedo’s Mushroom Liquid Extracts
Nuvedo’s extracts are end-to-end controlled, made in India, and utilize a unique UAE extraction technology. They are dual-extracted, alcohol-free, and undergo 3rd party testing for safety and efficacy. FSSAI, ISO & HACCP certifications ensure product quality. The four current liquid extracts target various health benefits, such as improved mental clarity, enhanced energy, immune system balance, and heart health support.
Future Plans for Nuvedo
Nuvedo plans to expand its product range, collaborating with other brands for mushroom-based products like chocolate, coffee, and kombucha. Additionally, they aim to venture into the B2B segment as a mushroom-based ingredient manufacturer. Exploring foreign markets, positioning themselves as the top mushroom wellness brand in India, and collaborating with healthcare practitioners for research trials are key aspects of Nuvedo’s future vision.
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