Poco has officially launched its first-ever Ultra-branded smartphone, and the Poco F7 Ultra truly lives up to its name on paper. Debuting in the UK at just £649 (approx. $835), this device brings flagship-grade specs into the mid-range market, including Snapdragon 8 Elite, a 1440p OLED display, and IP68 water and dust resistance.
Key Highlights:
Flagship Specs at a Mid-Tier Price
The Poco F7 Ultra is powered by Qualcomm’s top-tier Snapdragon 8 Elite chipset, paired with up to 16GB RAM and 512GB of storage. This places it in direct competition with high-end devices, but at a significantly lower price point.
- Display: 6.67-inch OLED, 1440p resolution, 120Hz refresh rate
- Battery: 5,300mAh with 120W wired and 50W wireless charging
- Build: IP68 certified, slim 8.39mm profile, Poco Shield Glass
- Finish: Available in eye-catching yellow and subtle black
Camera System: Impressive Versatility
On the back, the Poco F7 sports a triple camera setup:
- 50MP main sensor (f/1.6)
- 50MP 2.5x telephoto lens
- 32MP ultrawide camera
- Front camera: 32MP selfie shooter
Early impressions suggest good dynamic range and true-to-life colors, with some noise in digital zoom shots, but overall, the system offers solid photographic performance for the price.
Built for Power Users
In addition to its cutting-edge internals, the F7 Ultra features:
- USB Type-C
- Adjustable camera housing with glossy detailing
- Android update promise: 4 major updates, beating most mid-range rivals
Poco’s design also gets a bump, with sleek aesthetics and premium finish—elevating its appeal beyond the budget segment the brand is known for.
Poco F7 Pro: The Cheaper Alternative
Launched alongside the Ultra is the Poco F7 Pro, priced at £499 (approx. $645). While it shares the design language, it steps down to the Snapdragon 8 Gen 3, features a larger 6,000mAh battery, but compromises on:
- Charging: 90W wired, no wireless
- Cameras: 8MP ultrawide and 20MP selfie, no telephoto
For users prioritizing battery over performance and imaging, the Pro offers a compelling alternative.
A New Contender in the Flagship-Killer Segment
With its powerful chipset, rapid charging, robust build, and sharp pricing, the poco f7 ultra redefines what consumers can expect from a sub-£700 smartphone. It challenges more expensive flagships on multiple fronts and is a strong pick for performance-focused buyers in the UK and Europe.
Both Poco F7 Ultra and F7 Pro are available now in the UK and select European markets.
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