Sergio Perez Red Bull Exit Doesn’t Stop PATRÓN Tequila from Renewing Bold F1 Partnership
Despite Sergio Perez’s confirmed exit from Red Bull Racing at the end of the 2024 F1 season, PATRÓN Tequila has extended its partnership with the team as global spirits and after-party partner. The deal reaffirms their shared ethos of innovation and high performance.
Key Highlights:
April 16, 2025 – In a surprising continuation of collaboration, PATRÓN Tequila has renewed and expanded its sponsorship deal with Red Bull Racing, despite Sergio Perez’s confirmed departure from the team at the end of the 2024 Formula 1 season. The fresh agreement will see PATRÓN take on the role of official global spirits and after-party partner for the 2025 season and beyond.
The deal was first reported by RacingNews365, confirming that the tequila brand’s association with Red Bull will remain intact even without Perez in the driver lineup. This move underscores the strength of the Red Bull-PATRÓN brand alignment, independent of any single driver.
PATRÓN Remains at Red Bull After Perez’s Departure
The new deal builds on a partnership that began in 2023, during which PATRÓN was visibly linked with Red Bull events and hospitality experiences, especially those centered around Sergio Perez’s Mexican heritage. With the latest extension, the brand will continue to offer premium experiences at races, including the launch of a new signature drink titled “The Bulls and the Bees”, intended to be served trackside in Red Bull’s exclusive hospitality lounges.
Christian Horner, Red Bull Racing team principal, spoke about the synergy between the two global powerhouses:
We share a drive for performance, energy, and creating unforgettable experiences. PATRÓN complements our team’s ethos perfectly and continues to elevate the Red Bull Racing brand on and off the track.
Sergio Perez’s Future May Still Be Tied to PATRÓN
Although Perez is parting ways with Red Bull, he remains personally sponsored by PATRÓN, and there is increasing speculation about a potential return to the grid with Cadillac Racing in 2026, when General Motors enters F1 in partnership with Andretti.
Industry insiders suggest that PATRÓN may follow Perez to his next team, should he sign with Cadillac or another outfit. The tequila brand has been instrumental in Perez’s personal branding since his rise in F1 and remains one of the most prominent Latin American sponsors in motorsport.
Strategic Branding Beyond the Driver’s Seat
While it’s common for sponsorship deals to be closely tied to star drivers, Red Bull’s retention of PATRÓN shows a deliberate shift toward long-term brand synergies rather than individual endorsements. For Red Bull, the deal ensures they maintain a luxury lifestyle brand partner, critical for expanding their fan experience portfolio around the world.
Ned Duggan, global chief marketing officer at PATRÓN, emphasized this broader strategy:
Both PATRÓN and Red Bull Racing represent bold innovation and relentless pursuit of excellence. Our partnership moves beyond the grid and into premium fan engagement at every turn.
Red Bull’s Expanding Lifestyle Strategy
Red Bull has long been known for blending high-octane performance with off-track spectacle, including world-class after-parties, DJ sets, and exclusive hospitality events. The partnership with PATRÓN reinforces this vision for 2025, giving fans a taste of the premium F1 lifestyle that Red Bull aims to offer.
From Monaco’s floating VIP decks to the Paddock Club in Austin, PATRÓN’s presence will be more pronounced than ever, bringing the fusion of racing culture and cocktail craftsmanship into the forefront.
Though Sergio Perez’s Red Bull journey ends with the 2024 season, the ties between Red Bull and PATRÓN Tequila are only getting stronger. With both companies emphasizing high energy, global appeal, and performance-driven identity, their collaboration heads into 2025 with renewed momentum.
As Formula 1 continues to evolve into a lifestyle phenomenon, deals like this one highlight how the business of sport often extends far beyond the finish line. Whether or not Perez lands a new F1 seat, his influence and marketability remain—and PATRÓN is clearly betting on both the man and the machine.
The Hindustan Herald Is Your Source For The Latest In Business, Entertainment, Lifestyle, Breaking News, And Other News. Please Follow Us On Facebook, Instagram, Twitter, And LinkedIn To Receive Instantaneous Updates. Also Don’t Forget To Subscribe Our Telegram Channel @hindustanherald
