In a move to challenge LinkedIn’s dominance in the professional networking space, Twitter is gearing up to introduce a groundbreaking feature called “Twitter Hiring.” This feature will empower verified organizations to post job listings directly on their Twitter accounts, making it easier for job seekers to discover new opportunities.
Elon Musk’s Involvement and Verified Status
The upcoming feature was hinted at by none other than tech billionaire Elon Musk a few weeks ago. Twitter has already created an official handle named “Twitter Hiring” with a verified tick, but it hasn’t posted any job listings yet. The anticipation is high as job seekers and companies await the launch of this new tool.
The Competition with LinkedIn
LinkedIn, which boasts 10 crore members in India as of April, is currently the go-to platform for professional networking and job hunting. However, Twitter’s new initiative is expected to shake up the job market by providing a fresh and convenient avenue for verified organizations to connect with potential talent.
Verified Organizations and Job Listings
With “Twitter Hiring,” verified organizations can import all of their job listings to the platform by connecting a supported ATS (Applicant Tracking System) or XML feed. This allows companies to seamlessly post up to five job openings on their Twitter profiles, expanding their recruitment reach.
Battling Challenges in the Social Media Sphere
This development comes at a crucial time for Twitter, as the platform grapples with issues of hateful and harmful content. Twitter’s CEO, Linda Yaccarino, recently refuted reports of a spike in such content, asserting that more than 99 percent of the content on the platform is “healthy.” The introduction of “Twitter Hiring” may serve as a positive step forward amidst the company’s efforts to enforce content policies.
Elon Musk’s Financial Outlook
Despite the excitement surrounding “Twitter Hiring,” it’s worth noting that Elon Musk recently disclosed that the company’s cash flow remains negative due to a substantial drop in advertising revenue, falling short of previous expectations for positive cash flow by June.
In summary, Twitter’s new job posting feature for verified organizations, spearheaded by Elon Musk’s involvement, seeks to rival LinkedIn’s dominance and open up new possibilities for job seekers and employers alike. As the platform tackles challenges and explores new revenue streams, the impact of “Twitter Hiring” on the job market remains eagerly awaited.
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