The agreement, finalized this month, designates JioCinema’s streaming app as the exclusive platform for showcasing over 1,000 episodes and approximately 20 movies from the iconic Japanese anime series, Pokemon. While the financial details of the deal remain undisclosed, sources suggest a substantial investment to secure this exclusive content.
Key Players Unavailable for Comment
Despite attempts to seek comments on the deal, both Viacom18 and The Pokemon Company, affiliated with video game giant Nintendo, refrained from providing official statements.
Boosting Content Amidst Fierce Domestic Competition
Reliance’s entertainment division aims to fortify its position in the streaming industry, especially with a focus on children’s content. The move comes as a strategic response to the intensifying rivalry with global players like Walt Disney Co. and other prominent streaming services.
Strengthening JioCinema’s Catalog
This recent collaboration positions JioCinema as a key player in the Indian market for children’s entertainment. The exclusive access to Pokemon’s extensive content library enhances the platform’s appeal, catering to a younger audience and expanding its subscriber base.
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