I’m not sure if it was the nearly two-year rumour cycle or the fact that I never leave the house, but the idea of an AirTag was not high on my list of things to be excited about when it arrived on my doorstep last week. It’s currently attached to my car key, and yes, it will most likely save my bacon one day. However, it is not my favourite Apple product. Certainly not by a long shot. But that won’t matter if Apple sells a billion of them.
And it just might sell a billion copies. We conducted a poll with a simple question: do you intend to purchase Apple’s AirTag? It turns out that a lot of people want to get their hands on an AirTag or four. Or, for that matter, have already done so.
At the time of writing, 75% of those who voted said they had or would have at least one AirTag. Granted, the iMore audience may be skewed toward those who would buy pretty much anything with an Apple logo on it, but another SellCell study found that 60% of iPhone owners intend to purchase an AirTag. The reality is probably somewhere between 60 and 75 percent, which is still a lot of AirTags. Especially when you consider that the majority of people will most likely purchase more than one of these items.
AirTag, at $29, is one of Apple’s least expensive products right now, which is probably helping. But it’s a shame that Apple won’t tell us how many AirTags have been sold because they’ll be incorporated into the Wearables category. Even at $29 per unit, that adds up quickly if enough units are sold. And when you consider that roughly 70% of iPhone users own one, that’s a lot of units.
Several truckloads of Apple Airtags units!
Anyone who isn’t going all-in on AirTag should probably also look at our list of the best Bluetooth trackers. There are a plethora of options!
Apple’s AirTag is an unusual product from a company that typically creates devices for interaction. It’s a dormant tab designed to be inactively tracked across Apple’s crowd – sourced Find My network, wherein every iPhone, iPad, and Mac that opts into the Find My network provides privacy-protecting location information about misplaced hardware.
AirTags are ideal for those of us who leave things behind, misplace our keys, can’t find our car in a parking lot, or are concerned about having our belongings stolen because they are small, easy to conceal, and have a long battery life. An AirTag is also ideal for finding an attached item around the house when used with an iPhone 11 or 12.