While we had our usual weekend Google Search ranking update, we also noticed a lot of chatter on Thursday morning, which is unusual.
So there could have been two Google Search updates this week, one between May 7th and 9th and the other on May 13th.
With that, Google’s Danny Sullivan ensured that the company has not announced a new core update until December 2020. I enquired with further John Mueller regarding Google’s use of machine learning, and his reaction was intriguing.
According to Google’s Danny Sullivan, The Trust Project is not used directly for search rankings.
Google I/O Is Coming Up Next Week
There are already videos about SEO and search in the works. Google Search Console now reports on event structured data in a different way. Schema.org has released a replacement for Google’s structured data testing tool.
Google may be displaying more people’s search results as well. Google could be testing a local ten pack, but it could also be a bug. Google My Business has been added. Direction requests and website visits will be added to the performance report in Google My Business.
In addition, Google My Business has introduced a new call history report, this time with data. They also released a booking report in the performance report, but it contains very little data. For about 18 months, there was a bug that displayed the addresses of businesses that had set their addresses not to appear in local results.
After Rachel Maddow’s ads were tainted by malware, Google released a video explaining how it labels Google ads. Google Search added a new easter egg for a query on dvd screensavers and for the WNBA’s 25th anniversary.
Just a reminder that I’ll be offline Monday and Tuesday for a Jewish holiday, so I won’t be able to post any breaking news because I won’t be able to turn on my computer. Oh, and if you want to contribute to the sponsorship of those vlogs, go to patreon.com/barryschwartz. That was this week with the search news just at Search Engine Roundtable.
