Pankaj Khangwal | In today’s world, where everything is turning digital, the Prime Minister has envisioned the dream of “Digital India”, as the country is heading towards a digital revolution. Nobody can deny the power of social media, since that is why many businesses use it today to maximize their reach and brand value. However, while digital marketing is a great profession, running a digital marketing company is not everyone’s cup of tea.
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Today we have one of the most successful digital marketers, Mr. Pankaj Khangwal, who owns a digital marketing firm, DigitalSerp. Shedding light on the topic, Pankaj says, “First of all, you need to keep in mind that ‘Broke is a Joke’. My first income was merely 0.005$ after a day of hard work on a PTC website. ” So, money is the secondary thing; the primary thing is your zeal to learn and experiment. Secondly, when you start a digital marketing company, focus on your clients. There are many competitors in the market, but most of them start boasting about their achievements and keep the clients under pressure. “
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Pankaj Khangwal also says that to become a successful digital marketing company. you must keep your clients’ requirements and preferences above everything else and tailor your strategy accordingly. This will lead to better bonding and result in maximum reach and profits.
He, at last, says that the basic mantra to success is to learn from the best to beat the rest. “If you are starting in digital marketing, never stop learning and be open to experimenting and taking risks. Read good books, meet new people, learn about recent trends, anything that can be useful in digital marketing.”
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When asked if he has any suggestions for those starting now. He said that there is no magic potion to take one to the top of this industry; hard work, dedication, and perseverance will take one to the path of success.
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