A recent analysis conducted by The Daily Beast revealed that a minimum of 31 Twitter employees had registered accounts on Meta’s Threads, a new social media platform. The analysis also suggested that other Twitter employees were merely exploring the competition.
Twitter Employees Expressing Preference for Threads
According to The Daily Beast, one Twitter staffer who used Threads expressed admiration for Meta’s Twitter clone, stating that it was superior. Another employee praised the signup flow of Threads. These statements indicate a preference for Threads over Twitter among some Twitter employees.
Former Twitter Employees Joining Threads
Notably, former Twitter employees have also been joining Threads. Esther Crawford, a former Twitter executive, has registered an account on the platform. Crawford shared one of Meta CEO Mark Zuckerberg’s comments directed at Elon Musk and added her own remark, finding it amusing. She also referenced her previous workplace and the current CEO of Twitter, Linda Yaccarino, commenting on the stress of dealing with a public meltdown that cannot be controlled or stopped.
Threads’ Popularity and Potential Threat to Twitter
Threads, developed by Meta, has quickly gained popularity among users and poses a potential threat to Twitter. Leveraging its association with Instagram, Threads attracted 100 million users within five days of its launch. The analysis of Twitter employees using Threads indicates that it has garnered attention and interest within the industry.
Future Features and Updates of Threads
Threads is set to introduce an edit button, which is currently missing, and other features such as Twitter-like hashtags and a trending page, among others. According to Adam Mosseri, Instagram head, these upcoming features are confirmed to arrive on Threads. It should be noted that hashtags, which are crucial for topic trends on Twitter, are currently missing on Instagram Threads. Meta’s other suite of apps like Instagram and Facebook have supported hashtags for many years.
The analysis revealing Twitter employees using Threads and expressing a preference for the platform highlights the competition between Meta and Twitter. Threads’ popularity and potential features pose a challenge to Twitter’s user base and functionality. The evolving landscape of social media platforms continues to shape the industry, with Threads emerging as a noteworthy contender.
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