Maruti Suzuki, a leading automobile manufacturer, has initiated the booking process for its upcoming premium Multi-Purpose Vehicle (MPV) called Invicto. This marks a significant milestone for Maruti Suzuki as it is their first product to surpass the price range of Rs 20 lakh ex-showroom. The primary focus of the Invicto is to cater to families in need of a spacious and feature-packed premium MPV.
Key Details of Maruti Suzuki Invicto
- The Invicto is set to be launched on July 5 and will be available for bookings at a starting price of Rs 25,000.
- Positioned as Maruti Suzuki’s most premium offering, the Invicto is the company’s version of the Toyota Innova Hycross.
- The vehicle will be retailed through the Nexa showrooms and is expected to be the most expensive Maruti Suzuki car in India, with prices expected to begin just below Rs 20 lakh.
- Similar to the Innova Hycross, the Invicto will also feature a strong hybrid version, providing benefits of fuel efficiency. It will also be the most powerful car in Maruti Suzuki’s lineup for the Indian market.
- The top-end version of the strong hybrid Invicto could potentially reach a price point of around Rs 30 lakh. Additionally, the Invicto might offer different trim configurations compared to the Innova Hycross, giving it a distinctive appeal.
Enhancing the Nexa Brand and Specifications
- Maruti Suzuki aims to elevate the premium perception of the Nexa brand with the introduction of the Invicto. It intends to attract new customers to the brand through this offering.
- The Invicto will feature distinct styling changes in its grille and headlamp design compared to the Innova Hycross, while retaining similar specifications elsewhere.
- The MPV’s prime focus is to meet the requirements of families seeking a spacious and feature-packed premium MPV, combined with the advantages of hybrid technology.
Competition and Supply
- The Invicto will face competition from other premium three-row SUVs within the price range of Rs 15-30 lakh.
- More details about the Invicto will be revealed leading up to its launch in July. Given the long waiting list for the Innova Hycross, the availability of the Invicto will be a matter of interest.
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