Priyanka Chopra ….! US lingerie giant Victoria’s Secret has signed a new roster led by American football star Megan Rapinoe to replace the brand’s hypersexualized model, which is scrutinised to embody male imagination in an accurate image of what women are looking for in undergarments.
In recent years, the US store has been overlaid with brands that openly embrace both corporal and ethnical diversity and that brought sexy lingerie to the masses in the 1970s and then made up of billions.
In 2019, Victoria’s Secret was criticised for objectification towards women and abandoned the famous fashion show, a global event that saw women parades down the catwalk in a lingerie full of jewels and feathers.
We were too slow to answer when the world changed,” CEO Martin Waters told the NY Times. “It’s too slow to respond. “We had to stop being what men want and what women want.”
Savage X Fenty, a lingerie company launched by singer Rihanna in 2018 with an estimated value of $1 billion, was one of the first companies to enter the void of Victoria’s Secreto’s dimming star, according to Forbes magazine estimates.
Victoria’s Secret has launched its new collective of women brand representatives on Wednesday in an effort to make up for the lost ground, which saw sales fall 7.7 percent before the pandemic in the 2019 market.
The Indian actress Priyanka Chopra Jones, and the Brazilian transgender model Valentina Sampaio, are among Rapinoe’s cohorts.
For almost a decade, the American Women’s Football Face is Rapinoe, a two-time World Cup champion.
“I often felt like looking out in the beauty and fashion industry with brands,” said Rapinoe, a lesbian and women’s rights activist, and LGBTQ lawyer. “I’m excited to create an area that sees all women’s true spectrum,” she added.