Action star of the 80s John Rambo arrives in Warzone. This move breaks the fourth wall and reinforces Activision’s push for a unique Metaverse Plan (the Metaverse is a concept where users connect in an online, persistent world complete with fictional and real-life pop culture icons showing up to create a melting pot of influences). Sources now say that at some point the terminator will also appear in Warzone.
Epic’s Fortnite is the most popular example of a metaverse to date with tonnes of crossoverings from comics, movies and even platform-holders such as Xbox and PlayStation inside a socially monetized ecosystem.
Fortnite is more than just a game, it’s an experience where worlds converge into a medium. This type of Metaverse model is a boost for businesses and Fortnite’s licenced characters and franchises have generated $12 billion to date.
Warzone reached 100 million players, Activision helped hit $4.8 billion in a month
Activision is playing Epic’s book of billions of dollars. Warzone will be the next stage in Metaverse.
The company recently teased that Warzone‘s potential “only scratches the surface,” and CFO Activision also said that a huge financial jump will be made in 2022.
This is apparently Warzone’s next logical step in terms of content, monetization, and increased involvement.
Activision anticipates 2021 will also be its best year with revenues of $8.3 billion.
Warzone already has influences from its own rich series Call of Duty, which includes characters, locations, weapons and events.
To create this type of fourth wall Metaverse is the example of the fourth principle of the four-part plan of Activision: New models of engagement.
Warzone remains the most important thing Activision has done and will serve as a connective tissue that links major call-up games and serves as a hub for crossover, engagement and monetization.